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Sampling theory

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Sampling Theory Sampling is simply a process for obtaining relevant information and making inferences about a population by analysing a small group of people within the population for the purpose of a research . It essentially involves selecting a small portion from the aggregate or total population and examining that portion in order to draw inferences about the total population. Population or Universe – It is the subject matter of research study. It refers to the entire group or population of something taken into consideration for the purpose of research. It may be finite or infinite. Sample – A sample is that portion of the population which is critically analysed during a research study in order to make estimations or draw inferences about the entire population. A sample may be defined as a unit chosen from the entire population which represents all the features or characteristics of the entire population. Sampling Unit – It refers to one item of a sample. It may b...